We are delighted to announce the launch of a new industrywide boating awareness campaign, ‘Summer On The Water’.
As COVID-19 makes more and more people take domestic breaks and holidays this summer instead of travelling abroad, we want everyone to know that after long periods of isolation, water sports can be fantastic for one’s mental wellbeing, offering a real sense of freedom and exploration.
A recent survey conducted by lastminute.com showed a 45% week-on-week increase in bookings for the UK, and that 33% of British people intended to stay in the country for their summer breaks this year. It has already begun with the sale of SUPs reaching record numbers and RIBs selling out, making it clear that many people already think this is a great idea.
Please click on the link below to view the #SummerOnTheWater awareness campaign: